*My post here was originally published on Oct 13, 2015 in Christianity Today.
When you think of Tesla, what’s the first thing that comes to your mind?
For most people, it’s electric cars, but what if I were to tell you that this was not going to be their greatest legacy? Yes, they did vastly expand the driving range of an electric vehicle from 73 miles (117 km) to 200 miles (320 km) on a single charge. Yes, they did reimagine the electric car and the way that it is powered. Yes, they did open up the black box on their technology patents so that other car manufacturers can benefit from and improve on their technology. However, since electric vehicles only account for one percent of the market, unless more people begin to buy electric vehicles, Tesla’s impact will be small, if not negligible. In addition, with the recent report that revealed Tesla loses more than $4000 on every Model S car that they sell, the future is looking dim for them.
Although Elon Musk, the CEO of Tesla, may want his company to be remembered for electric vehicle technology, he might actually be inadvertantly writing his legacy elsewhere. Even more than their advancement in battery technology, I believe that the greatest impact that Tesla will make in the automobile industry is from their dashboards. After all, while only one percent of customers might buy an electric car, one hundred percent of vehicles have dashboards. Have you ever seen the dashboard on a Tesla? It feels like a thing of the future. Not only have they gotten rid of all the manual dials and gauges and made them digital, but they have also reimagined what a dashboard could be. I wouldn’t be surprised if other car manufacturers quickly follow suit.
Here are three ways that Tesla has reimagined the dashboard:
1. From static to dynamic. Most cars still have manual gauges to change the temperature, measure the RPM, or change the radio station. In the Tesla dashboard, everything is digital and dynamic.
2. From single-function to multi-function. If you look at the dashboard in a common vehicle, you’ll have single-function gauges. In the Tesla, you have the ability to display anything you would like on your dashboard. For example, you could measure the energy consumption on your car, while adjusting your car’s height suspension, and follow your GPS all at the same time. Your dashboards are digital screens.
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