Gary Vaynerchuk, the founder of VaynerMedia and a New York Times and Wall Street Journal best-selling author as well as a self-trained wine and social media expert, does a great job challenging us to stop storytelling like it’s 2007.
Although his language is a bit crude at times, he challenges us to story tell in micro moments because times have changed. People don’t open email marketing anymore, banner click throughs are obsolete, TV advertising is useless since people just PVR everything, and billboards don’t always work since people are texting while driving.
He asserts that story telling is more about the context than it is about the content – so what is the psychology around people who use Facebook, Pinterest or Twitter? And how should that alter the way you advertise on those means? What would it look like to figure out where people’s eyes and ears are, and then develop our marketing strategy around that?
He concludes with an assertion that we need to give people value. He says, “Let’s give, give, give, then ask…You don’t need a business objective for everything.”
In light of this fascinating talk, how ought our advertising in the church change? How can we continue to give our congregants value, and help them understand that it’s value?
I scanned this headline too quick and thought it said = New Wine of Storytelling, and that would have been perfect for the storytelling savvy of @garyvee !
Haha. Awesome 🙂
Gary V is a master of understanding the modern cultural reality of storytelling. I think he is one of the people anyone in the culture creation business should be aware of.
I have thought before about this very thing and when I look at church that are “doing it well” they all focus on adding value to peoples lives and communicate it from this perspective. It isn’t just about internal growth, but how when people live at their highest level they are then able to go out and offer themselves to others.
What a fantastic point! I don’t believe people are looking for something else to add to their increasingly growing “to-do” list. People are looking for value added. I feel the best church “announcements” or “calls to action” are the ones that envision the “why” rather than the “how.”